Background

Jersey New Zealand is a non-profit breed organisation incorporated on 6th November, 1902 to support Jersey breeders in New Zealand. The organisation has its own Herd Book and is responsible for the registration of members’ animals. Head office for Jersey New Zealand is in rural Hamilton, at the Livestock Improvement building, corner of Ruakura Road and Morrinsville Highway, RD 4, Hamilton 3284.

Governance

Four elected Directors comprise the Jersey New Zealand Council, together with one appointed Director. Representation is across the North and South Islands. The Council meets three to four times a year with teleconferences occurring as required. Elected members retire on a rotational basis, so serve a four year term with opportunity to stand again on retirement. The current Council President is Mr. Brian Carter. A list of Councillors is attached as Appendix A.

Personnel

Jersey New Zealand currently has six employees, five full time and one part time. Four are based at Head office in Hamilton. Jenny Taylor is the General Manager and Council secretary. She co-ordinates all Jersey New Zealand activities and has a major role in communication services with Council, staff, domestic and international customers and Industry personnel. She represents Jersey New Zealand at all major events. Her role also includes responsibility for financial matters. She leads the office administration and advice on registry processing.

Other employees are Angela Mackenzie(Communications Officer); Sheila Horner (Information Officer and Jersey Marketing Service coordinator); and Jackie Kennedy (Administration Officer and TOP coordinator). Gary Falkner and Grant Aiken are the Senior Sales Consultant and Sales Consultant respectively for Jersey Marketing Service Ltd (JMS). They are based at Hamilton and Whangarei, respectively.

Policy Groups

Policy for Jersey New Zealand is developed by the Council in conjunction with the following volunteer committees:

• Industry and Genetics Policy Group
• Judges Policy Group
• Innovations Group

Priorities 2008-2010

• Stimulate generic awareness about the benefits of the Jersey breed
• The advancement of Jersey Genetics
• Providing sector leadership
• Fulfilling members’ expectations
• Commissioning research

Income

Jersey New Zealand Strategic Plan, Summary of a working document

• Strategy 1
  
  • Stimulate generic awareness about the benefits of the Jersey breed
    Targets:
    Increase membership to achieve 1:1 ratio
    Complete educational presentations to various institutes
  • Engage advocates for driving fair and equitable payment and valuation systems in the NZ dairy industry
    Targets:
    Co-ordinate discussion and analysis on current systems in place
  • Engage advocates for driving Jersey directed research projects
    Targets:
    Enable the Association to be proactive in keeping abreast of any and all developments within the dairy industry with special reference to the Jersey breed
  • Promote the advantage of membership and use of Jersey New Zealand services to all farmers and the National Dairy Industry
    Targets:
    Dialogue with other industry groups
    Closer working relationships with clubs
  • Maintain Financial Viability through prudent fiscal policy
    Targets:
    Responsible investment of funds
    Regular budgetary work and adjustment of fees to fit market
• Strategy 2
  
  • Support the New Zealand Dairy Industry National Breeding objective: to identify animals whose progeny will be the most efficient converters of feed into farm profit
    Targets:
    Attend all relevant Industry forums
• Strategy 3
  
  • Represent the interests of the Jersey breed in New Zealand and overseas
    Targets:
    Maintain levels of representations
    Take advantage of all cost-effective opportunities for representation
    Maintain standard of National Herd Book
• Strategy 4
  
  • Create and facilitate business opportunities for members from their Jersey cattle and genetics
    Targets:
    Explore new business opportunities
    JerseyJET/Jersey Genes/ET work
  • Jersey Marketing Service Limited: investigate to grow turnover and services
    Targets:
    Focus on the fact that Jersey Marketing Service is a tangible asset – build on that strength
  • Explore forming a select number of key sponsorships with major industry participants
    Targets:
    Investigate future support opportunities for the Association
• Strategy 5
  
  • Benefit members by providing efficient, high quality assessments of cattle for Traits other than Production (TOP)
    Targets:
    Improve quality of scoring by inspectors
    Continue to review classification awards
• Strategy 6
  
  • Benefit members by maintaining a cost-effective Herd Book
    Targets:
    Maintain the current high standard
• Strategy 7
  
  • Approach Industry suppliers to negotiate beneficial services, discounts, partnerships, joint ventures or other arrangements for members
    Targets:
    To provide beneficial business relationships for members to use in various aspects of their operation while maintaining our Breed Custodian role in the dairy industry
• Strategy 8
  
  • Provide social opportunities, education and training for members with an emphasis on youth and newer members
    Targets:
    Increase member’s participation and satisfaction with Jersey New Zealand
• Strategy 9
  
  • Council and General Manager to review and update the Strategic Plan and SWOT analysis bi-annually