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Strategic Plan 2020/21

CORE PURPOSE:

Supporting our membership and wider Jersey community by promoting and driving the Jersey breed and Jersey products


BHAG:

Jersey #1 Breed – Adding integrity and value to your farming business


VISION:

Recognised for leading in

  • Profitability and efficiency
  • Membership and engagement
  • Genetic gain
  • Reduced environmental footprint
  • Consumer preference
  • Animal welfare

CORE VALUES:

Integrity | Sustainability | Quality | Collaboration


3 YEAR STRATEGIC PRIORITIES:

Sustainable bobby calf solutions available for Jersey farmersCollaborate with Jersey Advantage for consistent messaging
Increase members participation and use of core servicesImplement and incentivise genomic testing
Consumer adoptionDiversification of the genetic base
Provide scientific research to validate visionEstablish diversity of income streamsModernisation of administration programmes utilising BreedIT

1 YEAR STRATEGIC PRIORITIES:

BreedIT fully operationalPurchase a building
Survey member feedback and develop multiple channels for member & club engagementExplore diversity of income streams
Promote our value proposition to the industryForm collaborative partnerships with industry leaders
Empower our AmbassadorsMaintain awareness of consumer trends and animal welfare issues
Budget & forecast profit

90 DAY ACTION PRIORITIES:

BreedITJersey Advantage relationship
Ambassador empowermentWork on genetic base
Budget