Strategic Plan 2019

CORE VALUES:

Jersey NZ is Sustainable.
Inherent Jersey Quality.
Integrity is paramount.
We Collaborate.

CORE PURPOSE:

To promote and drive the growth of the Jersey breed throughout New Zealand

BHAG (Big Hairy Audacious Goal):

• Jersey as #1 Breed
• 2020 – 15% population
• 2025 – 25% population
• 2030 – 40% population

STRATEGIC FOCUS AREAS:

Marketing and Promotions

• Implement Promotions plan
• Develop Value Statement propositions
• Collate research that supports Promotions plan

Jersey Genetic Advancement

• Jersey Future promoted & active
• JerseyGenome promoted & active
• BW development within NZAEL
• Develop research opportunities with DariyNZ
• TOP & Classification

Youth

• Review membership database/catagories to reflect youth involvement
• Development/support of Youth Council
• Youth Ambassador programme implemented
• Youth scholarship programme relaunched
• Judging

Governance & Management Capabilities

• DIGAD – Breed Society solution decided
• Compliance
• Human Resources
• Sponsorship opportunities identified
• Committee Development
• Financial capabilities
• Link Livestock Ltd